04. Growth
Growth Strategy

📈 Growth Strategy

Our growth strategy is focused on building a strong brand presence and a vibrant community around our product. We aim to reach co-parents through a combination of targeted marketing, valuable content, and organic word-of-mouth.

Key Pillars

  1. Marketing & Sales: Driving awareness and adoption through targeted digital marketing campaigns and a clear sales funnel.

  2. Community Building: Fostering a supportive community of users who can share experiences, provide feedback, and become advocates for the OurOtters brand.

This section details our approach to each of these pillars.